Redesigning a website and introducing new brand imagery can do a lot for a company. For SIMOS Solutions, it made them award winners. SIMOS won a Gold MUSE Creative Award in the Corporate Identity – Brand Identity category for its recent brand refresh, which updated its brand image to improve user experience and help connect more people with work during an essential and volatile time.
In renewing the brand identity, the team reviewed imagery, design and copy and built a new, more modern color scheme that is both eye-catching and reflects the versatility and excitement of the business. Using this new imagery, SIMOS upgraded its website with a cleaner design where information was more readily available.
This is the first time SIMOS Solutions has won a MUSE Creative Award. The MUSE Awards are hosted by the International Awards Associate (IAA), who aims to promote excellence in various creative and design industries by providing professionals a platform to compete against their peers. The competition received more than 6000 entries.